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Americans invited to visit the set of Crocodile Dundee with Virgin Australia

BY TOURISM AUSTRALIA

Virgin Australia and Tourism Australia have teamed up to entice Americans to go behind the scenes and ‘visit the set of Dundee’.

The campaign draws people who are considering Australia for a holiday to Australia.com/fly to get inspired and discover more while users who show intent to book a trip are directed to VirginAustralia.com/Dundee.

Consumers can find travel deals from About Australia, Aspire Down Under and Goway on both sites.

The campaign will be promoted across digital, out of home and email marketing throughout June.

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